What is your passion in business? What is your purpose?
Seriously, I am interested to hear about it.
This blog is an easy conversation I want to have with you my fellow foodie. Its about your business and also how I go about creating amazing product photos for my clients.
I went into business because I wanted to create a lifestyle around pure creativity. I wanted to be in control of when I worked and when I played.
My purpose though is to connect people through my photography and showcase the stories of other passionate foodie business owners.
I have a further question for those who choose to take their own photos of their products and food…Why do you choose. to do it yourself? Why don’t you use a professional photographer to showcase your products in their best light? I’d be interested to hear your thoughts after reading this blog.
There is a bit of an art to taking product photography.
How so you ask…
- Well first of all we need to look at the product…shape, texture, colour, size.
- Then how is light going to affect it?
- What story are we trying to portray?
- Who is the market for?
This is all before we even touch a camera, decide on lens, set up lights and conduct a range of test images.
Luckily for me I studied Graphic Design quite some time ago now…and photography has always been a large part of our lives. The camera is really an extension of my body…
When I look through the camera I see a whole new world, and its beautiful.
I have curious mind so I ask questions…and I really enjoy the answers.
𝑺𝒐 𝒂𝒓𝒆 𝒚𝒐𝒖 𝒄𝒐𝒏𝒇𝒊𝒅𝒆𝒏𝒕 𝒚𝒐𝒖 𝒂𝒓𝒆 𝒔𝒉𝒐𝒘𝒊𝒏𝒈 𝒚𝒐𝒖𝒓 𝒑𝒓𝒐𝒅𝒖𝒄𝒕 𝒊𝒏 𝒕𝒉𝒆 𝒃𝒆𝒔𝒕 𝒍𝒊𝒈𝒉𝒕?
𝑰𝒔 𝒊𝒕 𝒕𝒂𝒍𝒌𝒊𝒏𝒈 𝒕𝒐 𝒚𝒐𝒖𝒓 𝒊𝒅𝒆𝒂𝒍 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓 𝒊𝒏 𝒕𝒉𝒆 𝒕𝒐𝒏𝒆 𝒚𝒐𝒖 𝒘𝒊𝒔𝒉?
𝑰𝒔 𝒊𝒕 𝒓𝒆𝒑𝒓𝒆𝒔𝒆𝒏𝒕𝒊𝒏𝒈 𝒚𝒐𝒖𝒓 𝒃𝒓𝒂𝒏𝒅 𝒂𝒏𝒅 𝒂𝒍𝒊𝒈𝒏𝒊𝒏𝒈 𝒘𝒊𝒕𝒉 𝒚𝒐𝒖𝒓 𝒗𝒂𝒍𝒖𝒆𝒔?
If yes, fantabulous…that is exactly where you want to be. How good does it feel when you put out photos and feel proud of them?
If no…thats okay…there are so many ways we can help you.
DIY – through free photography courses and online and in-person workshops and of course …DIFM [Do It For Me]- I can take your photos for you, just contact me.
So where are you at right now?
Let us know…what are some of the challenges you are facing?
So now its some of the technical stuff….
How am I going to showcase these products? Standing up, laying flat, on stands?
What props may help create a story here? Let’s not crowd the hero but what supports it and creates layers for the eye to move through the image?
What type of backgrounds should I use – textured, flat, light, dark.
Do you know how to compose your images? Or is this where you struggle?
Well thats okay…your business is not taking photos however Foodie Shots are here to help….
Let’s delve into the world of light…and the questions I ask when deciding how to light the products.
Quite often I enjoy using natural light for lifestyle images…but when it comes to creating consistent and controlled images… our studio is so worth the investment.
Which light modifiers should I use? Which ones will either allow me to create beautiful gradations on bottles or pick up the textures in the fabrics?
Will I need to block out some light to reduce flare [light spilling onto the product causing the edges to disappear]
Or will I need to reflect and bounce back some light so that I can control the shadows.
Actually, what type of shadows do I want to create?
So many questions…a little bit more involved then pushing that button hey?
These are the puzzles I love and challenges food and product photography bring.
If it feels all too overwhelming its okay…that’s my job.
Reflections are notorious for, funnily enough, reflecting everything in the room.
Add to this, the reflective curved shapes and it is a potential disaster. Especially if you are taking these yourself either with a smart phone or point and shoot camera just in a normal setting or on the dining room table.
Saying that, reflections can work in our favour, as they add dimension and life.
However, even these humble bottles needed a bit of help in the post production. To smooth out some of the imperfections. To remove the fingerprint I failed to see. To remove the dust and scratches so that these products absolutely sing.
So yes a professional photographer is your ideal asset.
Not only do they bring to the table a wealth of experience and knowledge but also the technology and the constant learning to ensure your products are showcased in the best light possible.
We do make mistakes too though?
This image here is actually a mistake! Why you say.
Well the whole session was with two lights at the back illuminating the white backdrop in the studio and then a single light on the side.
For some annoying reason the two back ones decided to misfire! At the time it was really annoying. Couldn’t work out why…
Anyway changed batteries and just took a break. Seemed to work.
As it turns out the client actually prefers the darker background.
𝑴𝒐𝒓𝒂𝒍 𝒐𝒇 𝒕𝒉𝒆 𝒔𝒕𝒐𝒓𝒚…𝒏𝒐𝒕 𝒂𝒍𝒍 𝒎𝒊𝒔𝒕𝒂𝒌𝒆𝒔 𝒂𝒓𝒆 𝒃𝒂𝒅. 𝑯𝒂𝒔 𝒕𝒉𝒊𝒔 𝒔𝒐𝒓𝒕 𝒐𝒇 𝒉𝒂𝒑𝒑𝒆𝒏𝒆𝒅 𝒕𝒐 𝒚𝒐𝒖? 𝑾𝒉𝒆𝒓𝒆 𝒂 𝒎𝒊𝒔𝒕𝒂𝒌𝒆 𝒐𝒓 𝒂𝒄𝒄𝒊𝒅𝒆𝒏𝒕 𝒉𝒂𝒔 𝒓𝒆𝒔𝒖𝒍𝒕𝒆𝒅 𝒊𝒏 𝒂𝒏 𝒊𝒅𝒆𝒂𝒍 𝒐𝒖𝒕𝒄𝒐𝒎𝒆.
𝑲𝒆𝒆𝒑 𝒊𝒏 𝒎𝒊𝒏𝒅 𝒎𝒂𝒏𝒚 𝒐𝒇 𝒐𝒖𝒓 𝒎𝒆𝒅𝒊𝒄𝒊𝒏𝒆𝒔 𝒂𝒏𝒅 𝒊𝒏𝒗𝒆𝒏𝒕𝒊𝒐𝒏𝒔 𝒉𝒂𝒗𝒆 𝒄𝒐𝒎𝒆 𝒇𝒓𝒐𝒎 𝒎𝒊𝒔𝒕𝒂𝒌𝒆𝒔 𝒂𝒏𝒅 𝒉𝒂𝒑𝒑𝒚 𝒂𝒄𝒄𝒊𝒅𝒆𝒏𝒕𝒔.
Professional means expensive right?
WRONG! Far from the truth in many cases.
What it means is, you are getting a specialised service in an area which is not your forte.
It means you can concentrate on your business and let the photographer make you and your products look amazing.
It means your products are ahead of the competitors who are taking their own photos.
It means you save your time, your money and your resources.
A professional photographer often sees things in a different way. You are in your business, so close to it…its your baby.
When a professional photographer comes in to help they see your precious babies in a totally different light.
What value do you put on spending your time, your energy and your resources into creating your own photos?
This year I too bit the bullet and hired an accountant and a bookkeeper to help manage the areas of my business that are not my forte. OMG, why didn’t I do that sooner?
If any of this resonates with you I urge you to book in a chat with me to see what magic we can make.
What do you have to loose? You honestly will only benefit from engaging with a specialist who truly values foodies. There is jsut something about food and how it can bring communities together. Till next time…
Kat Lynn xx
BECOME A V.I.F
[Very Important Foodie]
As a foodie myself I know the importance of connecting people. Whether that is learning how to take food photography or product photography, employing Foodie Shots to capture your story, menu or product or even learning how to cook and create different food cuisines.
I look forward to you becoming a V.I.F. and helping you have an even better foodie experience.
Kat Lynn xx