Foodie Shots wins GOLD at the 2020 AusMumpreneur Awards
Kat Lynn, owner of Foodie Shots, is the 2020 AusMumpreneur Award winner in the Queensland Creative Arts division of the awards. The awards evening, held for the first time as an online awards event, had hundreds of inspirational mums in business tuning in to the live streamed event to hear the results and to support and encourage other Australian mumpreneurs.
Toowoomba food photographer’s business journey
Foodie Shots started a short twelve months ago, but Kat’s passion for food photography and her experience in portrait photography has allowed her to quickly become a well-known and respected food photographer within the Toowoomba and Darling Downs region.
Kat loves to collaborate with other local businesses within south-east Queensland and beyond, to bring their food and products to life. Her photography goes beyond a picture, and at its core, aims to evoke emotion and create a connection with the end consumer.
Seeing the excitement that photography can bring to others, Kat spread her wings early and was soon teaching and inspiring business owners and other budding photographers with her craft. Beyond her traditional photography services, Kat offers educational programs, mentorship and more than anything loves connecting people with cooking experiences both locally and overseas. (So watch this space for lots of exciting adventures when life slowly returns to normal after 2020).
The challenges of being a mum in business
There are many challenges when running a business, and being a mum in business can create its own unique set of challenges. As a mum of two teenagers (enough said), balancing family life with studying, managing a full time corporate career and running two successful photography businesses, Kat found being a mum in business very demanding on her time. So in late 2019 when the opportunity to leave corporate life presented itself, Kat made the leap to investing in her business Foodie Shots as her full time career.
Fast forward a few months into Kat’s full time adventure running her business Foodie Shots and COVID hit – but it didn’t deter Kat from her goals. Foodie Shots had already developed their food and product photography workshops into a five month mentorship program, teaching private and personal photography development to business owners.
Another major goal achieved during the height of COVID was the successful construction of the Foodie Shots studio, which involved five local businesses and was the start of big things to come.
Supporting local businesses to reach new markets
The last twelve months has seen Foodie Shots successfully assist numerous local businesses to reach both national and international markets through the services they provide and the products they produce. Seeing other local businesses shine, grow in confidence and reach their goals is an exciting and rewarding experience for Kat when working with and supporting other local businesses.
How photography can take your business to the next level
Embracing photography as an integral part of your marketing is the key to taking your business to the next level. Professional photography of your food or products helps to elevate your brand and create a strong emotional connection with your customers.
And that’s where Kat and Foodie Shots enters centre stage. Kat is passionate about photography, and she’s equally passionate about food. “Food is emotional. When we share a meal and know the local farmer who has grown our food, or know the business who has created the product, there is such a beautiful connection through knowing we are supporting local business. This is what Foodie Shots aims to illustrate – from the producer to the plate, the plate to the people, people to the producer. Food is the ingredient that binds us all together.”
Why being part of the 2020 AusMumpreneur Awards has opened doors
Connecting with other mumpreneurs and businesses, both locally and all over Australia has been one of the most rewarding parts of being involved with the AusMumpreneur awards in 2020 for Foodie Shots. There are so many inspirational businesses being created every year, and there’s nothing better than women coming together and supporting other women in business, which is the platform that the AusMumpreneur awards provides.
“Winning the Creative Arts category of the 2020 AusMumpreneur awards will be a highlight in what has been an incredibly challenging, yet rewarding year. I look forward to helping even more food products and businesses shine in the future”, said Kat Lynn from Foodie Shots.
Within the next twelve months Foodie Shots has big goals and would love to work with businesses both big and small, with the aim to hit both national and international markets. Kat has boldly put her goals into the universe, “I would love to see Foodie Shots images on the shelves of our local stores and beyond.”